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"His coaching led to the largest increase in our social media follower base."

-Kate Byram, VP Development, The SEED School, Maryland
"Peter's suggestions to enhance our story telling efforts; brilliant!"

-Dory Yatsko, Director of Development, Vassar Brothers Medical Center Foundation
"Peter's strategies and tactics for our mobile fundraising initiative gave us a national presence; a great resource!"

-Bill Lavin, President, Where Angels Play Foundation
"Peter's approach- decades of experience, thoughtful and innovative."

-Phil Salerno, President, Chief Development Officer, Children's Specialized Hospital Foundation
"Our social entrepreneur team set the all  time record in terms of quota being exceeded. Our team generated over 50,000 meals for the homeless in NY City."

-Larry Goodin, Team Leader, Momentum Education, NYC
"Peter's coaching on the changing nature of communications has been both practical and leading edge for our member base."

-Chris Petro, President, Dscoop International

CHANGE
THE AUTHOR

The art of being more effective in social
and mobile communications.
 
 
 
The author of digital media content
must shift to the beneficiary if it is to perform at a viral or near-viral level.
 

VOICE
OF DONOR

The science of increasing interactions.
 
 
 
If they're not ready to donate, which is the case 99% of the time, you can apply methods to increase the instances of meaningful interactions.

DESIRED RESULT

EVERYBODY WANTS:

  • increased followers
  • active communities
  • new donors
  • more fundraising
BUT, there's a problem.
Old tactics that used to work no longer apply today.
Old tactics do not mesh with the
nature of digital media today...
 
 
 
Digital media is successful because
"WE THE PEOPLE" are the voice of its content, and "WE THE PEOPLE" decide what's hot and what's not.